Free download from the Rankistan team
RankistanSuccessBlueprint
The e-commerce growth framework we run with every online store we work with. Find out where your store is losing profit before you spend another rupee on ads.
120checks
10growth levers
90day roadmap
Takes about an hour
Most stores aren’t short on traffic
Since 2018 we have audited online stores in Pakistan and abroad. The ones that come to us are usually losing money somewhere between the ad click and the second order. In our audits, the losses tend to sit in four places.
Margins
Nobody has worked out what each product actually earns after shipping, fees, returns and discounts.
Product pages
Pages that leave a buyer’s doubts unanswered, so the cart never gets filled.
Checkout
Shipping, COD and handling costs revealed at the last step, right when the buyer was ready to pay.
Retention
Customers who never hear from the brand again after their first order.
When a store with these leaks raises its ad budget, most of the extra spend flows straight through them. So before we spend a client’s budget, we go through this checklist with them first.
What’s inside: 10 growth levers, 120 checks
The checks are grouped by growth lever, not by page, because that is how budget decisions get made. Each check tells you why it matters, how to check it and how urgent it is.
- 1
Unit economics & offer
Contribution margin per SKU, break-even ROAS, maximum CAC and the hero products that carry your profit.
- 2
Store speed & technical health
Core Web Vitals, real test orders on iPhone and Android, uptime alerts and no dead ends on revenue pages.
- 3
Search & AI visibility
Collection pages built for buyer searches, Merchant Center free listings and how ChatGPT, Gemini and Perplexity describe your brand.
- 4
Product pages
What the first mobile screen shows, images and video, delivery dates before the cart and copy that answers objections.
- 5
Trust & brand proof
Real contact details, specific return policies, genuine reviews and no fake timers or stock warnings.
- 6
Cart, checkout & payments
Guest checkout, full costs shown early and the payment methods your market expects, including COD, JazzCash and Easypaisa.
- 7
Paid acquisition
Conversions API and enhanced conversions, brand vs non-brand reporting and written kill and scale rules.
- 8
Retention & lifecycle
The five core automated flows, repeat purchase rate by cohort, referrals and email deliverability.
- 9
Marketplaces & channels
A separate P&L for Daraz, Amazon or Noon, cross-channel pricing and inventory that stays in sync.
- 10
Measurement & operations
GA4 revenue that matches your store, one weekly dashboard, UTM rules, delivery success and RTO rate.
How the blueprint works
Block out 60 to 90 minutes, open your store on your phone and keep your admin, ad accounts and analytics logged in.
1
Run the checks
Go through one lever at a time and mark every check as Done, Fix needed, In progress or Not applicable.
2
Score your store
Critical checks are worth 3 points, high-priority 2 and growth 1, out of 259. The scorecard shows your weakest lever on one page.
3
Follow the roadmap
Fix critical items within 14 days, then work through the 90-day plan in order: stop the leaks, build the engine, then scale.
What your score tells you
Your percentage tells you whether to scale or fix first. Any open critical check overrides the total.
Run the full blueprint every quarter, Levers 2, 6 and 10 every month, and always before a big sale season or a budget increase.
A 90-day roadmap you can start on Monday
Fix the leaks first, then build the engine, then scale. You only move to the next phase once its exit condition is met.
Days 1 to 30
Stop the leaks
Levers 1, 2, 6 and 10
Build the SKU margin sheet, fix speed and errors, simplify checkout and check your tracking.
Move on when every critical check in these levers is done.
Days 31 to 60
Build the engine
Levers 3, 4, 5 and 8
Rewrite hero product and collection pages, set up the core email flows and start collecting reviews.
Move on when the critical checks are done and all five core flows are live.
Days 61 to 90
Scale what works
Levers 7, 9 and your lowest lever
Apply your kill and scale rules, open or fix channels and close the gaps in your weakest lever.
Raise budget once no critical check is open and your score reaches 85%.
Who this is for
Whether you sell on Shopify, WooCommerce, Daraz or all three, the blueprint shows you which part of your store needs time and budget next.
Download the Free PDF- Store owners about to raise their ad budget
- Brands with traffic but disappointing profit
- Teams preparing for 11.11, Ramadan or another big sale season
- Sellers dealing with high COD returns and RTO
- Founders who want one clear list of what to fix first
Built from real client work
Rankistan is a digital marketing and e-commerce growth agency based in Johar Town, Lahore. Since 2018 we have worked with brands in Pakistan and internationally on SEO, paid advertising, social media and marketing automation.
Every check in the blueprint reflects an issue we see again and again in e-commerce audits, and every fix is one we have put in place for clients. Where a check gives a number, it is either a published standard (Google, Baymard Institute) or a Rankistan working benchmark, clearly labelled.
- TechBehemoths AwardsWinner, 2021 and 2022
- ClutchTop B2B companies in Asia (2020)
- ClutchTop agencies in Pakistan (2021)
Know what to fix first, in about an hour
Download the Rankistan Success Blueprint and run your first audit this week.
Download the Book NowWant us to run all 120 checks for you and hand back a prioritised 90-day plan?
Email info@rankistan.com or call +92 42 3522 3279